Case Study: Tigga Towers

Tigga Towers are a UK based manufacturer of high quality cat products and they needed photos for their new e-commerce website and marketing material to show off their unique luxury cat scratching towers, bedding and toys. Whilst plain product photos on white background are needed to show all the details, we decided that ambient photos and videos of cats using the towers and toys in the home would really sell the products.

I set up different shots around the show home with different products and a variety of different cats & kittens. I used a large softbox balanced with ambient to give natural lighting, and used some of the same compositions for video clips. I set up a mobile studio for the on-white shots.

“Egner photography visually provided us an excellent portrayal of our products both in use and as stock items. Working with Cats for the first time we were delighted with the shots and suggestions Ian came up with and our portfolio is now being used worldwide.
Without doubt we would highly recommend Egner photography.”
– Samantha Marsh, Tigga Towers