Case Study: PR Photography

One of the most common types of commercial photography jobs I get is PR photography. PR agencies from around the UK and companies in the West Midlands hire me to take photos of new projects, staff and the business in general that are relevant to upcoming press releases, news stories or updates to their corporate blog or newsletter. A lot of the photos end up being useful for general marketing materials too.

Here’s some photos from a recent job for Kwik Fit Wednesbury via PR agency Citigate Dewe Rogerson. My contemporary style benefits businesses that want to stand out with their imagery. I always shoot a variety of angles and compositions so editors can be flexible with their layouts, and make sure to include all the necessary corporate branding in as many shots as possible. Most PR photography jobs I undertake only take 30-60 minutes on-site so are really cost-effective for the client. With time-sensitive events and news I always make an effort to edit and deliver images the same day so they can go straight to print.